Less is more

Tubemogul reports that on video sharing sites, 53% of viewers are gone after the first 60 seconds of a video.

Of course the content of a video plays a big part in how long people stay to watch, but the safe rule to follow is that less is often more. It’s also true that cutting a video down into a shorter version is often hard , which is why a lot of the web videos we see tend to run for much longer than they actually should for maximum viewer impact.

statistics

An advance on the prediction from from Cisco below, this time from eMarketer. They think that more than four out of five (around 80%) internet users will watch online video ads in 2012. See http://tinyurl.com/pedtvs

media city is on its way

Off topic but as I'm based in Salford I cannot keep quiet about the latest development of the new, all singing, all dancing magic bullet called media city. I've just looked at the promo again and it tells me so much about cuddly toys but nothing about media city. I really want the development to be a success. Check out the video then please explain it to me http://tinyurl.com/nov9y3

Web video predicted to drive 60% of internet traffic in 4 years

Cisco Systems have just published a new white paper analysis…and in it they predict that web traffic will quintuple by 2013…driven largely by video. Right now, web video makes up about one-third of Internet traffic. But within four years, that number is expected to swell to 60%. And once you think about all the ways video is consumed…on the television, video on demand, peer-to-peer and the Internet, it’s predicted that video will account for 91% of all Internet traffic.That’s a big number…but people like their video. After all, there’s a very human reason why newspaper and book sales continue to dwindle…while web video and television consumption continues to rise; most people prefer watching over reading.

June 10th, 2009

UK literacy rates are not going up

Article in Guardian yesterday 26/09/09 said that literacy rate among boys was getting worse. "A quarter of seven-year-old boys lack basic writing skills, government figures show." The case for communicating with web video gets stronger. the public and private sectors must communicate in the best possible way... web video