media city is on its way

Off topic but as I'm based in Salford I cannot keep quiet about the latest development of the new, all singing, all dancing magic bullet called media city. I've just looked at the promo again and it tells me so much about cuddly toys but nothing about media city. I really want the development to be a success. Check out the video then please explain it to me http://tinyurl.com/nov9y3