Web video predicted to drive 60% of internet traffic in 4 years

Cisco Systems have just published a new white paper analysis…and in it they predict that web traffic will quintuple by 2013…driven largely by video. Right now, web video makes up about one-third of Internet traffic. But within four years, that number is expected to swell to 60%. And once you think about all the ways video is consumed…on the television, video on demand, peer-to-peer and the Internet, it’s predicted that video will account for 91% of all Internet traffic.That’s a big number…but people like their video. After all, there’s a very human reason why newspaper and book sales continue to dwindle…while web video and television consumption continues to rise; most people prefer watching over reading.

June 10th, 2009